1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website and services.

We are committed to protecting your privacy and ensuring your personal information is handled in a safe and transparent manner.

By using this website, you agree to the terms of this Privacy Policy.

2. Who We Are

We are a UK-based information and referral service that helps individuals explore potential debt support options, including debt management solutions, consolidation options, and formal insolvency solutions where appropriate.

We do not provide regulated financial advice unless explicitly stated.

3. Information We Collect

We may collect the following types of information:

Personal Information

• Name
• Email address
• Phone number
• Address (if provided)
• Employment and income details (if submitted)
• Debt-related information you provide in forms

Technical Information

• IP address
• Browser type
• Device information
• Pages visited and time spent on site
• Cookies and tracking data

4. How We Use Your Information

We use your information to:

• Assess eligibility for potential debt solutions
• Connect you with relevant support providers or partners
• Respond to enquiries and follow-up requests
• Improve our website and services
• Comply with legal and regulatory obligations
• Prevent fraud and misuse of our platform

5. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

• Consent (when you submit your details voluntarily)
• Legitimate interests (to operate and improve our services)
• Legal obligations (where required by law)

6. Sharing Your Information

We may share your information with:

• Licensed debt solution providers
• Financial service partners
• Call handling or customer support teams
• Regulatory or legal authorities if required

We do not sell your personal data to unrelated third parties.

7. How Long We Keep Your Data

We retain your personal information only for as long as necessary to:

• Provide our services
• Meet legal and regulatory requirements
• Resolve disputes and enforce agreements

After this period, your data is securely deleted or anonymised.

8. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data (where applicable)
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

9. Cookies

We use cookies to:

• Improve website functionality
• Analyse traffic and user behaviour
• Personalise your experience

You can control or disable cookies through your browser settings.

10. Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

However, no online system can be guaranteed 100% secure.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

We recommend reviewing their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.